By Sophia Christensen
False Pop-Tart promises might be the downfall of the precious cereal company, Kelloggs. Lacking strawberries in their Pop-Tarts, Kelloggs faces a $5 million class action lawsuit. Anita Harris, located in the Southern District of Illinois, is fed up with the deception and takes action by claiming the company misleads consumers by promoting Pop-Tart filled strawberry in its labels and marketing. The lawsuit states, “The strawberry representations are misleading because the Product has less strawberries than consumers expect based on the labeling.” The insufficient strawberry filling simply does not provide enough strawberry taste for fellow consumers. The box states the pastries have less than 2% of pears, apples and strawberries. Expecting a delicious strawberry-filled Pop-Tart, customers continue to buy the Whole Grain Frosted Strawberry Pop-Tarts but are severely disappointed with the lack of strawberry filling. The marketing name itself is false and deceptive since the “strawberry-flavored goodness” contains mostly non-strawberry ingredients. The strawberry filled Pop-Tart cannot truly provide a strawberry taste due to the other fruit present, giving false hope to all strawberry lovers. Although Kellogg’s claims to comply with all legal requirements, they are deceiving their strawberry-loving customers. The controversy with Kellogg’s does not end there. Stephen Hadley is bringing a lawsuit forward claiming that Kellogg’s labelling of it’s cereal as “healthy” is unlawful. Kellogg’s labels many of it’s cereals such as Raisin Bran, as “heart healthy” when the high sugar content clearly states otherwise. Paying more attention to the food they are purchasing and eating, customers have raised the bar and expectation for foodbrand’s health and honesty. So, “don’t mess with the people’s Pop-Tarts, Kelloggs”, states Former Kellogg’s HR Manager, Lupe Christensen.