Selling Culture Back to Us

By Livia John

Look at this stunning Scandinavian Scarf,” squeals a popular influencer on TikTok, thrilled about what she believes to be the newest and hottest trend. Unbeknownst to her, “Scandinavian scarves” have actually existed as dupattas for decades, originating over 4,000 years ago during the Mughal Era in North India. 

For decades, Western Europeans have discriminated against Asian culture until renowned actor Bruce Lee, as well as the rise of anime in mainstream media, brought East Asian culture to attention. Formerly looked down upon, everything considered Asian suddenly became “trendy.” 

We can see examples of this everywhere we look: the Scandinavian scarf mentioned above; henna, also part of South Asian culture; and the Qipao, traditional Chinese attire. The problem is not trying to learn about and partake in Asian culture and traditions–the problem is not putting in any effort to learn the actual historical significance or the origin of an item. This essentially forms the argument of Appropriation vs. Appreciation.

In the dictionary, cultural appropriation is defined as “adoption of elements from a marginalized or minority culture by members of a dominant culture without proper understanding, respect, or credit,” and I would like to highlight two words: without respect (Britannica). What makes appropriation so frustrating is the fact that people tend to ignore the rest of the culture in favor of whatever they see trending at the moment, completely disregarding the rest of the rich heritage and culture. 

On the contrary, cultural appreciation is defined as “the mindful and respectful interaction with another culture… [seeking] to genuinely connect with the culture,” a stark difference from what was mentioned above (Oxford Review). To appreciate another culture in a respectful way is an invaluable tool, one that broadens perspectives. When done respectfully, participating in traditions and learning about new cultures deeply enriches the human mind.  

Ultimately, the line between appropriation and appreciation comes down to intention and education. True connection requires looking past superficial trends and taking the time to understand the history of the traditions we adopt and choose to participate in. By attempting to honor and learn from the culture, you will find a profound respect that outlives any fleeting social media trend.

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