Apple: Stuck in the Past

By Amelia Lipcsei 

Recently, Apple announced the launch of their brand-new, totally imaginative product: the iPhone 13. Starting at 699 dollars, the same original starting price as both the iPhone 11 and iPhone 12, the newest model features better durability, longer battery life, and faster chip speeds. However, like the majority of Apple’s latest products, the iPhone 13 is not any more unique than other phones that the company sells. 

Built almost exactly like the iPhone 11 and 12, the iPhone 13 exhibits the same retina display and similar sizing to older models. Comically, the only noticeable difference between previous models stems from the difference in the camera. Unlike before, the iPhone 13 flaunts a diagonal camera design consisting of two camera lenses. Claiming that the slight change in the dual-camera system impacts the quality, Apple promotes this adjustment as their “most advanced dual-camera system ever”. With a bizarre marketing strategy, Apple repurposed the same slogan that they used to describe the camera of the iPhone 12 when it first launched. Very original.   

Likewise, the company also uses the same ceramic shield displayed on the iPhone 12 for the 13. Advertising the design as “durable” and “flat-edged,” Apple repeats the same style and features of its earlier model. The website highlights the water resistance quality of the iPhone 13; a design integration that seems expected with new phones nowadays. Costing 200 dollars more than the iPhone 11, while including almost the same features, the iPhone 13 brings nothing new to the table. 

Unable to conjure any genuinely new ideas, Apple remains trapped in a repeated cycle of releases; eventually, their products will no longer hold the same appeal to the general public. With a growing creative market, the current technology for sale should obligate the company to produce a phone up to par. Otherwise they run the risk of becoming irrelevant in the technology scene.